According to a survey conducted by Rakuten Insight in South Korea in 2023, around 55 percent of respondents stated that they followed at least one influencer on social media. Only 3.3 percent of respondents reported not knowing what an influencer was.
Share of people who followed influencers on social media in South Korea as of May 2023
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in South Korea as of May 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. "Share of people who followed influencers on social media in South Korea as of May 2023." Chart. June 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. (2023). Share of people who followed influencers on social media in South Korea as of May 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in South Korea as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight, Share of people who followed influencers on social media in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/ (last visited December 19, 2024)
Share of people who followed influencers on social media in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
